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my name and my dad was like ‘well, there probably are a lot of companies that are already named that.’ And so he actually said well what about the French word enchanté? Which means like if you were greeting someone, you introduce yourself and say ‘aww, charmed.’ It’s like a really sophisticated way to say ‘oh, nice to meet you.’ So we actually combined the two words euphoria and enchanté to get Euchante. After telling this story, I asked Euchante if she had carried this name with her through her adolescence and why she chose it for her YouTube screen name. She responded: Yeah it’s just been, it’s just been everything really you know. I think that will stick with me forever. Whatever I end up doing I will incorporate that somehow. You know it’s to a point now where it’s weird when people call me by my real name. Because I’m just so used to being called Euchante. Everything I do just revolves around that. So um yeah...sort of like becoming that in real life, you know. I try to keep it separate but yeah. The conversation regarding the distinction between online and offline identity continued, during which Euchante talked about her two identities competing. ...for the longest time you know I really tried to keep that [Euchante identity] separate. But it’s just the two worlds are being forced together. So the only way to go from here is for me to move my identity more over to that Euchante character all the time. And I do now. And I’m more conscious of do I need to hang out with these people? What if one of my viewers sees me? So I mean it’s led me into a better direction, it’s been all positive. But I definitely have been moving over to that side. Therefore, to summarize, it is evident that Euchante’s online character influences who she is in the offline worlds she occupies. While it may be more commonplace to think about how ones’ offline identity could impact their online persona, what is happening with Euchante is that she is making sure to behave appropriately offline, so that her virtual reputation is not at stake. In comparison, Jess explains that her participation in YouTube does not have an impact on who she is in her everyday life. “...I’ve always been a shopper and I’ve always been who I am on YouTube, if that makes sense. I’m not a different person on YouTube than I am in real life.” 120PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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