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[Emily] Do you ever feel that you have to act a certain way on YouTube or present yourself in a certain light? [Jess] Um, sometimes I do because I’m quite ditzy. So I always do things...like I drop things and I say the wrong thing. And I feel as though on YouTube...I have to really be careful with what I do because I don’t want people to think like ‘oh my gosh, I’m not watching this girl because she is like this and that.’ So anyways I do edit sometimes and I don’t sometimes. I just record then I just you know upload the video on YouTube and not really be bothered about what people think. Because after all, the whole channel is all about me, so I kind of feel as though people should accept the way I am from my videos. Further, Jess says that she wants her viewers to see “a little part” of her through her videos; “...kind of like sharing what I’m like outside of YouTube as well.” EGheartsSSC explains that interacting with people online is a lot easier than it is in real life. “I just think it’s easier to approach people online...Cuz I’m not very outgoing in real life. Like I don’t approach people that often, so it’s easier to just like approach people online for me.” Additionally, she says that she tries to be a role model for her viewers, and it can thus be inferred that she cares about her reputation both online and off. “When I meet my subscribers in real life it really like opens my eyes to who’s watching me and how maybe young some of them are. It makes an impact on how my actions might affect someone else...” This research indicates that haulers (Euchante and EGheartsSSC specifically) strive to set a positive example for their viewers (as they both disclosed they strive to be role models). This means that both online and off they are concerned with their reputation and how behaving in an inappropriate manner might affect their viewership. Similarly, Jess explained that she did not want to engage in conflict with a commenter in fear it could affect her channel negatively (this is also illustrative of her character having an impact). It seems there is almost a sense of hauler etiquette or protocol at work. The idea of hauler etiquette or protocol relates to the concept of regulation. As was previously mentioned, this can be viewed as an informal institution of 121PDF Image | EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH
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