EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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REFERENCES About Express. (2011). Retrieved November 27, 2011 from http://www.express.com/custserv/about.jsp About Imats. (2011). Retrieved November 27, 2011 from http://www.imats.net/london/about.php Acosta-Alzuru, C., & Kreshel, P. J. (2002). I'm an American Girl ...whatever that means: Girls consuming pleasant company's American Girl identity. Journal of Communication, 52(1), 139-161. doi: 10.1111/j.1460-2466.2002.tb02536.x Adami, E. (2009). We/YouTube: Exploring sign-making in video-interaction. Visual Communication 8(4), 379-399. Los Angeles: Sage. AfricanExport (2011). http://www.youtube.com/user/AFRICANEXPORT Bakardjieva, M. (2009) Collecting and interpreting online and offline data: A response to Shani Orgad. In A.N. Markham & N.K. Baym (Eds.), Internet inquiry: Conversations about method (pp. 54-60). Thousand Oaks, CA: Sage Publications. Barker, C. (2000). Cultural studies theory and practice. London: Sage. Baym, N.K. (1998). Emergence of On-Line Community. In Jones, S. (Ed.). CyberSociety 2.0: Revisiting computer-mediated communication and community, (pp. 35-68). Thousand Oaks, CA: Sage Publications. Bearden, W.O., Hardesty, D.M., Rose, R.L. (2001). Consumer self-confidence: Refinements in conceptualization and measurement. Journal of Consumer Research, 28(1), 121-134. Blumer, H. (1969). Symbolic interactionism: Perspective and method. Englewood Cliffs, N.J.: Prentice-Hall. Bourdieu, P. (1984). Distinction a social critique of the judgement of taste. Cambridge, Mass.: Harvard University Press. Bowman S. & Willis, C. (2003). We media: How audiences are shaping the future of news and information. The Media Center at The American Press Institute. Retrieved April 27, 2010 from http://www.hypergene.net/wemedia/download/we_media.pdf Braham, P. (1997). Fashion: Unpacking a cultural production. In P. du Gay (Ed.), Production of culture/cultures of production (121-165). Thousand Oaks, CA: Sage. 134

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