EXPLORING HAUL VIDEOS ON YOUTUBE: A COLLECTIVE CASE STUDY APPROACH

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Callaway, J. (2010, November 7). YouTube ‘haul’ videos turn hobby into a business: What you should know about video hauling. Retrieved November 21, 2010 from http://www.abcactionnews.com/dpp/money/consumer/taking_action_for_you/YouTube- 'haul'-videos-turn-hobby-into-a-business Capra, R.G., Lee, C.A., Marchionini, G., Russell, T., Shah, C. & Stutzman, F. (2008) Selection and context scoping for digital video collections: An investigation of YouTube and blogs. Presented at Joint Conference on Digital Libraries, Pittsburgh, PA. Charon, J.M. (1985). Symbolic interactionism. Englewood Cliffs, NJ: Prentice- Hall. Chelminski, P., & Coulter, R. A. (2007). On market mavens and consumer self- confidence: A cross-cultural study. Psychology and Marketing, 24(1), 69-91. Coleridge, N. (1988). The fashion conspiracy: A remarkable journey through the empires of fashion (1st U.S. ed.). New York: Perennial Library. Curtin, P. A., & Gaither, T. K. (2005). Privileging identity, difference, and power: The circuit of culture as a basis for public relations theory. Journal of Public Relations Research, 17(2), 91-115. Davis, F. (1992). Fashion, culture, and identity. Chicago: University of Chicago Press. Dictionary.com (2011). Character. Retrieved on October 27, 2011 from http://dictionary.reference.com/browse/character Dictionary.com (2011). Community. Retrieved on October 23, 2011 from http://dictionary.reference.com/browse/community Dictionary.com. (2011). Haul. Retrieved on October 25, 2011 from http://dictionary.reference.com/browse/haul Dishman, L. (2010, July 20). How Urban Outfitters are doing ‘haul videos’ right. Retrieved August 2, 2010 from http://www.bnet.com/blog/publishing-style/how-urban- outfitters-are doing-8220haul-8221-videos-right/396 Dittmar, H. (2000) In Benson, A.L. (Ed.). I shop, therefore I am: Compulsive buying and the search for self. Northvale, NJ: Jason Aronson. Dittmar, H. (2004). Are you what you have? The Psychologist (17)4, 206-210. Donath, J. & Boyd, D. (2004). Public displays of connection. BT Technology Journal, 22(4), 71-82. 135

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