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Deborah Klink (s1811150), Bachelor thesis 14 Results Differences in positive and negative emotions between Facebook and Instagram, and pre- and post-test A mixed ANOVA showed that there was a significant main effect of time on PAS- scores [F(1,22) = 13.95, p < .001]. PAS-scores were higher at post-test (M = 33.17, SD = 4.23) compared to the pre-test (M = 28.42; SD = 6.16). This effect shows that if the condition is ignored, positive emotions were higher at post-test than at pre-test. There was no significant main effect of time on NAS-scores [F(1,22) = .52, p = .479]. This indicates that scores of the NAS did not differ significantly at pre- and post-test. There was no significant main effect of PAS-scores for the social media platform used by participants [F(1,22) = 0.4, p = .052], indicating that PAS-scores were similar for Facebook and Instagram users. Furthermore, no significant main effects for social media platform were found for NAS-scores [F(1,22) = 1, p = .327] or time [F(1,22) = .52, p = .479]. This non- significant main effect for the social media platform used by participants, indicates that affect- scores were similar for Facebook and Instagram users. No significant interaction effect for time of measurement and social media platform was found for neither PAS-scores [F(1,22) = .07, p = .796] nor NAS-scores [F(1,22) = .01, p = .926]. This indicates that there exists no difference in changes in emotions over time between social media platforms. Level of identification does not differ between conditions No significant differences were found in the extent to which Facebook (M = 4.33, SD = 1.25) and Instagram (M = 5.13, SD = 1.09) users identify with their automatically generated autobiography [t(22) = -1.65, p = .401]. Discussion Overview of findings The aim of this study was to explore the emotions and extent of identification regarding an automatically generated autobiography based on social media. More specifically, the difference between Facebook and Instagram was studied. The findings of this study suggest that positive emotions are increased by reviewing one’s automatically generated autobiography, however, no effect was found for negative emotions. Furthermore, it does not seem to matter whether the autobiography was created using Facebook or Instagram. The extent of identification with the automatically generated autobiography did not differ between the two social media platforms. Nevertheless, the level of identification was slightly above average.PDF Image | Facebook and Instagram emotions identification automatically generated autobiography
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