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Deborah Klink (s1811150), Bachelor thesis 15 Firstly, it was found that participant’s level of positive emotions was higher at post- measurement. Consequently, the reviewing of an automatically generated autobiography led to more positive emotions in this study. This finding is in line with research by Lin and Utz (2015), which showed that people experience more positive emotions after browsing through Facebook. Similarly, Krasnova et al. (2013) found that many people described their Facebook experience as “joyful and fun” (p. 4). It should be noted, however, that these studies explored the emotional response on browsing Facebook, compared to the act of reminiscence on one’s own posts, which was part of this study. One reason for these findings might be that people who review their automatically generated autobiographies are reminded of the good experiences they had. This explanation would be in line with Bazarova, Choi, Sosik, Cosley, and Whitlock (2015), who found that people mainly post positive content on Facebook. Alternatively, people might be reminded of the difficulties that they have already overcome in the past, which are likely to make them feel proud of their achievements. In contrast to these findings, several studies also noted the negative effect of Facebook on emotions, for instance, by showing elevated envy, jealousy, regret or guilt (Krasnova et al., 2013; Muise, Christofides, & Desmarais, 2009; Y. Wang et al., 2011). Compared to the findings by Bazarova et al. (2015), this shows mixed results related to the emotional effect of social media and supports the notion that more research has to be done to explore which factors influence the emotional response to reminiscent acts based on social media. For instance, it was found that personality influences the level of regret for posting inappropriate content, with more conscientious, emotionally stable and agreeable but less extraverted social-media users reporting greater levels of regret (Moore & McElroy, 2012). One reason for the fact that no difference was found for emotions or level of identification between the two social media platforms, Facebook and Instagram, might be that the differences between the two platforms do not have such a big influence on the type of content that is posted. For instance, Facebook is usually used to keep in touch with old friends, who are often known from the offline world (Joinson, 2008; Ross et al., 2009). In contrast, a strong motivator to use Instagram is to cumulate as many followers as possible and these followers are often individuals who are not known outside the online world (Lee et al., 2015; Marwick, 2015). Nevertheless, it seems as if these differences in post type and audience do not have a significant influence on the emotions regarding or the level of identification with an automatically generated autobiography in this study. Furthermore, the results of the current study concerning the fact that no difference was found between the pre- and post-measurement in negative emotions might be due to the naturePDF Image | Facebook and Instagram emotions identification automatically generated autobiography
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