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Deborah Klink (s1811150), Bachelor thesis 16 of the study. The theme of the study could have led to unconscious anxiety and worry about the type of posts they had posted in the past and if these were embarrassing for them. This might have led to a negative mindset before and an elevated score on the Negative Affect Scale on the pre-test when compared to normative scores for “In the moment” measures found by Watson et al. (1988). Consequently, these worries might not have been confirmed during the study, leading to less of an increase in negative emotions and a parallel increase in positive emotions afterwards. A similar effect was described by Thomas and Briggs (2016b), who reported that participants who were initially doubtful about printing their social media content in a book, were often very positively surprised and enjoyed looking at their curated book. Moreover, the fact that identification with the automatically generated autobiography was only slightly above an average might be explained by the fact that people often do not post their whole lives on social media. Participants might have not fully identified with their automatically generated autobiography because they do not present their whole identity online, as shown in previous research (Marwick, 2013). One possible explanation might be, that the online identity is merely another dimension to a person’s whole identity. According to the Model of Multiple Dimensions of Identity (Jones & McEwen, 2000) a person has one core identity, with intersecting circles of relevant identity dimensions and contextual influences. Traditionally, these dimensions and influences include, for example, family background, race, or religion (Jones & McEwen, 2000). However, with the increasing influence of social media, it might be possible that an online identity is just another dimension of these intersecting circles and not a distinct dimension as suggested by Suler (2005). Another possible factor that could influence the emotional reaction to one’s social media might be the extent to which individuals identify with their social media profiles. Jackson and Luchner (2018) found that people who were presenting a false self, by, for instance, posting information about themselves that is not true, reacted with greater negative emotions to feedback to their Instagram profile. A similar mechanism might also be true for the reviewing of one’s own social media in general, meaning that individuals who are their true self online and identify to a great extent with their profile, experience more positive emotions than individual’s who identify less with their social media profile. Thus, these findings might also suggest a mediating relationship of identity between reviewing one’s own social media and the experienced emotions. Strengths and limitations The study is, so far, the first quantitative study which researched whether the reviewing of an automatically generated autobiography could increase positive emotions. The effect ofPDF Image | Facebook and Instagram emotions identification automatically generated autobiography
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