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The reach of insTagram This year, mobile web use and the consumption of mobile apps have surpassed online media in the United States for the first time2. Instagram, a millennial favourite, currently boasts an impressive 300+ million active users each month as of December 2014. Instagram reached the 200-million milestone in March 20143 growing by 66% in average unique app users per year from an original 150 million in September 2013. As indicated by this rapid growth, Instagram is still a quickly expanding platform4. Instagram now reaches 20% of all Internet users between the ages of 16-654, boasting 40.5 million users in the United States alone. According to eMarketer, the app could have over 50.6 million users by 20165. Instagram’s growth is not limited to the U.S., as its user population is becoming increasingly global. Instagram is available in 25 languages, and over 60% of its users reside outside the U.S. Additionally, the app is allowed behind China’s Internet barrier, giving users the ability to share and link accounts to Sina Weibo, a Chinese microblogging site6. The United States, Brazil, Russia, the United Kingdom, and Canada comprise the top five countries accessing Instagram7. Source: Global Wed Index 20144; Share of Traffic 20147 INTRODUCTION 6 % Of INTeRNeT UseRs UsINg INsTagRam by RegION 25% laTIN ameRICa 33% eUROpe 16% mIDDle easT & afRICa 34% asIa paCIfIC 16% share of Traffic by region July – sepTember 2014, by counTry us 28.53% brazil 6.51% russia 5.72% uk 4.6% canada NORTh ameRICa 3.6%PDF Image | Flashstocks Instagram Marketing Strategy E Book
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