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The reach of insTagram The Instagram community is highly engaged, as highlighted by regular uploads of over 60 million photos a day6. This impressive figure is unsurprising when the demographics of Instagram users are put into perspective. The average Instagram user spends over 8.6 minutes per day on the platform6. The teen demographic is particularly drawn to Instagram, as 76% of teens actively use the platform8. Instagram users utilize the app more often and are far more engaged with its content than with traditional or other digital forms of media. With over 1.2 billion likes and 14 million comments per day, Instagram shows a high level of user engagement. By Q2 2014, Instagram totalled 3.4 billion actions (i.e. likes and comments), which amounted to 6,932 actions per post8. The rest of this report will outline how to create an effective Instagram marketing strategy and how to best penetrate this user base of consumers. average Time spenT on insTagram 8.6 minutes / Day insTagram acTive user base 300+ million phoTos updloaded daily 60 million INTRODUCTION 7PDF Image | Flashstocks Instagram Marketing Strategy E Book
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