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creaTing your visual sTory aCTION Build your story on the four pillars of visual storytelling Pillars of EffEctivE visual storytElling: A) Authenticity: An abundance of content and the extensive reach of the Internet have made it very easy to find almost anything and everything fathomable. As such, the viewer’s eye has become significantly more sophisticated in spotting “fakes.” People crave images that are real and appreciate messages that are simultaneously personal, unpredictable, and familiar. Authentic photos do not use excessive editing and obvious postproduction. People relate to apparent flaws because this makes content seem more tangible and real. Perfection is an abstract concept that may be different for each individual, and thus, it should not be the goal of Instagram content. B) Sensory: Images are popular because they use a sensory medium to engage consumers’ minds, memories, and sensations. Viewers pay better attention and retain more information when visuals subtly engage multiple senses. Images can trigger the mind to associate them with an experience, further engaging the senses. Smell, touch, taste, and sound can be stimulated through an image’s informational gaps, prompting the viewer to provide the missing details in his or her own mind. 3 A B C D bUIlDINg a wINNINg INsTagRam sTRaTegy 20 aUTheNTICITy seNsORy aRCheType RelevaNCyPDF Image | Flashstocks Instagram Marketing Strategy E Book
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