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creaTing your visual sTory aCTION bUIlD yOUR sTORy ON The fOUR pIllaRs Of vIsUal sTORyTellINg C) Archetype: These 12 classical archetypes have evolved from a traditional set of characters and storylines. Archetypes supply a powerful framework by making a story relatable with ideas that are timeless and widely applicable. As such, archetypes can be used to develop a brand’s communication strategy and visual story. D) Relevancy: Globalization and expanding Internet usage are constantly changing cultural relevancy and social ideals. Take, for example, the growing cultural scorn towards the use of Photoshop and the subsequent impact on general perceptions of beauty. Dove has prompted considerable notice through The Dove Campaign for Real Beauty15 by using models outside the stereotypical beauty norms. Dove was a corporation that picked up a cultural shift, challenged it themselves, and created lasting connections with their primary consumers. Brands that challenge norms and deliver localized content have the opportunity to create a lasting relationship with their consumers. 3 bUIlDINg a wINNINg INsTagRam sTRaTegy 21 egO ClassICal bRaND aRCheTypes fReeDOm ORDeR sOCIal OUTlaw explOReR CReaTOR eveRymaN lOveR heRO CaRegIveR magICIaN INNOCeNT RUleR sage JesTeRPDF Image | Flashstocks Instagram Marketing Strategy E Book
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