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Themed sToryTelling by gucci To begin, choose up to six pillars aligned with your brand mission that you can deliver consistently. Results are often most powerful when two to three of these themes are maintainable for a year or more, and when two to three are adaptable. Depending on your brand, many pillars may not be relevant. Make sure your selected pillars fit your unique message and vision. Take luxury powerhouse Gucci, for example. The Gucci brand values a combination of opulence, high artisanry, and contemporary glamour17. In essence, Gucci’s Instagram appeals to its audience’s expectation of love, pleasure, and validation via images featuring models, products, and settings with a contemporary romantic style. This picture of celebrity Jennifer Lopez captioned “Flawless.” and hashtagged #guccigirl is a perfect example of adopting the brand’s theme of validation. In a single image, Gucci invites the comparison of a consumer donning Gucci’s clothing to a lifestyle of opulence and glamour.PDF Image | Flashstocks Instagram Marketing Strategy E Book
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