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insTagram basics & managemenT INsTagRam TaCTICs 28 INsTa-basICs To craft an effective Instagram account, first choose a short and easily recognizable username. This can simply a brand name or include the relevant region (e.g. @mbusa for Mercedes Benz). Use your brand’s logo, graphic symbol, or recognizable mark as your profile picture. Simple is best, as it is going to be a small 150 x 150 pixel image. Next, compose a short, interesting biography (“bio”) of your brand’s Instagram and add a hyperlink to your main website or a campaign website. The bio is the only place allowing brands to redirect traffic outside Instagram, so it should always contain a relevant link. The brand’s main hashtag can also be included within this bio. The copy should be short and sweet, generally filling no more than two lines. Action Items: 1. Choose a recognizable account name 2. Use a logo, symbol, or recognizable mark for your brand as a profile picture 3. Compose a short biography for your brand 4. Add a hyperlink to your sitePDF Image | Flashstocks Instagram Marketing Strategy E Book
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