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insTagram basics & managemenT bUIlDINg bRaND awaReNess Instagram, first and foremost, is an image-based artistic platform. With this background in mind, brands can take cues from influencers who align with the brand’s values. Study and analyze the style and composition of photos taken by influencers as a guideline for attracting your target market. Brand awareness will come from high-quality content that resonates with your followers. Building a solid framework of visual content that prioritizes beauty while posting consistently contribute to brand success on this social network. Instagram is a platform where users gather to share and consume beautiful and original content: viewers are not interested in scrolling through endless advertising. It is incredibly easy for a user to unfollow a brand once he or she becomes disinterested. Brands should therefore aim for one to three high-quality posts per day to keep the brand relevant yet unobtrusive. Action Items: 1. Study and analyze influencers 2. Build a solid framework derived from influencers 3. Create quality content according to the framework INsTagRam TaCTICs 29PDF Image | Flashstocks Instagram Marketing Strategy E Book
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