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insTagram basics & managemenT COmmUNITy maNagemeNT Being active within the Instagram community builds brand awareness. Following brand partners, spokespeople, brand advocates, and key influencers allows you to learn about the evolving landscape of the brand’s community. Engaging with these users will spur conversation and build brand awareness amongst their respective followings. Community management on Instagram is generally low-impact, as most engagement takes place through likes. Tracking the comments that do appear, however, allows you to continually add to the conversation. You can reward your instagram followers for their brand loyalty. Simple perks can go a long way in establishing a lasting and rewarding relationship for both users and brands. Discounts, promotional codes, product samples, and unique opportunities through contests can create lasting impressions and become a vital promotion strategy. Community management is a natural process that happens as you create great content. As an image driven platform, the lion’s share of communication between consumer and brand is through the creation and sharing of content. Action Items: 1. Follow brand partners, spokespeople, brand advocates, and key influencers 2. Engage and interact with community 3. Like and comment to add to conversation 4. Reward followers for loyalty through perks INsTagRam TaCTICs 31PDF Image | Flashstocks Instagram Marketing Strategy E Book
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