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insTagram basics & managemenT aIm fOR 3-4 CORe meTRICs aND TO RUN beNChmaRks ON a weekly basIs. INsTagRam measURemeNT aND aNalyTICs The main metrics for instagram brands are reach and engagement. While tracking other data is important, reach and engagement are the most common KPIs (key performance indicators) in gauging the effectiveness of a brand’s instagram. Reach is the total number of different people who have seen your content. Reach is one of the measures of a photo’s or video’s impact. Content that performs well will have far more life on instagram’s “explore” tab, resulting in further reach. Continuous benchmarking will further improve the content and accelerate the growth of your following. This will allow you to calibrate the type of photos and videos that resonate with your instagram audience. The more eyes that see your content, the more people will be drawn to the profile, and the more users will follow your brand. Engagement is measured on instagram through likes and comments. This also includes the brand’s hashtag(s), which help to measure the community’s activity. Likes and comments are great indicators of what kind of content works and what does not. Tracking this data can indicate a variety of information: the effectiveness of filters, subject matter, mood, tone, and style. Using a trial-and-error approach, tracking engagement and benchmarking can improve the quality and consistency of your brand’s instagram presence. INsTagRam TaCTICs 32PDF Image | Flashstocks Instagram Marketing Strategy E Book
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