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insTagram basics & managemenT INsTagRam TaCTICs 33 INsTagRam measURemeNT aND aNalyTICs Measurement is ultimately driven by creating and promoting top-quality photography. By continuously improving content and increasing reach, brands will naturally grow their audience. Marketers should always strive to provide high- quality photography and videos to excite and connect with their consumers and validating work through likes and comments personalizes the relationship between brand and consumer. Attributing images or videos to the original creator further increases a brand’s reach. It is important to possess any necessary permission from the original creator of the content for its use. Action Items: 1. Identify KPIs (Reach and Engagement) 2. Measure KPIs 3. Benchmark activity 4. Analyze the data 5. Improve your postsPDF Image | Flashstocks Instagram Marketing Strategy E Book
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