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promoTing your brand TOp level aCTION ITems 1. Integrate social and digital channels 2. Leverage digital and physical assets 3. Build a hashtag strategy 4. Gauge viability of paid marketing 5. Create influencer partnerships INTegRaTINg sOCIal aND DIgITal ChaNNels Integrating instagram in existing social channels allows a brand to begin building its audience. Announcing your Instagram account on existing and established social channels attracts followers from existing brand ambassadors. A press release on the brand websites and blogs informs the Instagram community that the new account is authentic and not an imposter. Initial content is important for establishing a strong rapport with followers by letting them know what to expect. High-quality brand content shared amongst Facebook, twitter, and other social-media accounts is the fastest way to attract followers on Instagram. Action Items: 1. 2. Announce your Instagram on social channels (Facebook, Twitter, etc.) Press release on Instagram on websites and blogs INsTagRam TaCTICs 34PDF Image | Flashstocks Instagram Marketing Strategy E Book
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