PDF Publication Title:
Text from PDF Page: 038
promoTing your brand paID maRkeTINg Instagram offers two methods of paid advertising in the form of sponsored photos and videos. Instagram’s paid advertising platform is not currently open to the public, and only super brands with existing accounts have the opportunity to use it. However, Instagram ads have proven very effective in increasing engagement and followers. Due to Instagram’s commitment to retaining the user experience within the app, Instagram works closely with brands to ensure ads do not disrupt the platform’s flow. Sponsored photos are Instagram’s form of paid advertising. Brands retain the ownership of the photo and supply their own content. The content is distributed on users’ feeds that match instagram’s algorithm, as determined by data such as who they are following, which photos and videos they have liked, and basic Facebook information. Users are able to either provide feedback or hide the ads, a choice which aims to create a seamless integration between ads and a user’s feed to enhance user experience. Sponsored posts are currently available in the United States, the United Kingdom, and Canada. The first sponsored ad was by designer brand Michael Kors. The ad was displayed in the feed of targeted users once. Engagement was four times higher than for usual posts by Michael Kors. The brand’s Instagram account also saw an enormous increase in new followers: 33,000 in 18 hours. This was 16 times the number of new followers the brand would receive on any other day19. German auto manufacturer Mercedes Benz also experienced great success via paid ads, increasing brand recall by 14%20. INsTagRam TaCTICs 37PDF Image | Flashstocks Instagram Marketing Strategy E Book
PDF Search Title:
Flashstocks Instagram Marketing Strategy E BookOriginal File Name Searched:
Instagram-Marketing.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |