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promoTing your brand paID maRkeTINg Sponsored videos are just making their way onto the platform. Sponsored videos must adhere to a 15-second restriction, and instagram is very selective of the brands it chooses to work with. The ads are currently only available for American audiences, and prestige brands with large Instagram presences are the only ones with the opportunity to use sponsored videos. Disney (Big Hero 6), Banana Republic, CW (The Flash TV program), and Activision (Call of Duty) were the first to implement sponsored videos21. Sponsored videos are integrated into a user’s feed based on user data in the same manner as sponsored photos. Due to the recent release of sponsored videos, additional details are not available at this time. Action Items: 1. Sponsored Photos avail. US, CAN, UK 2. Sponsored Video avail. US INsTagRam TaCTICs 38PDF Image | Flashstocks Instagram Marketing Strategy E Book
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