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guide To phoTography developmenT Storytelling exclusively through pictures and videos poses a major challenge for most brands. Visual content from existing or previous campaigns is rarely suitable for Instagram’s platform. Images shot for campaigns or sourced via stock-photo sites often perform poorly with consumers. Instead, brands must source and develop images specifically for Instagram. Consumers have specific expectations for brands. As a result, using images that have been borrowed, reused, or repurposed from other channels hold little meaning. Instagram is an artistic platform for imagery, primarily photography. Brands can take creative cues from influencers that align with the values of your brand. Studying and analyzing the style and composition of photos taken by influencers can help shape your brand’s guideline in what attracts your target market. Brand awareness will come from quality content that resonates with your followers. hOw TO CReaTe gReaT INsTagRam pOsTs 46PDF Image | Flashstocks Instagram Marketing Strategy E Book
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