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guide To phoTography developmenT CReaTINg gReaT phOTOgRaphy Creating great photos comes from building an emotional connection with the viewer. Amazing photos are not always “perfect.” Thousands of online photo communities have amazing images, but often tend to push postproduction to a point where they appear “fake.” There are two aspects of creating great pictures; getting the right shot and cleaning up in postproduction. Four technical elements are involved in creating a great photo: exposure, focus, ISO, and white balance. Exposure is the amount of light per unit-area that reaches either a film or image sensor. This is determined by the shutter speed, lens aperture, and scene luminance. Focus is self-explanatory. The subject of your image should always be sharp and without any camera shake. The use of in-camera sharpening is discouraged, as sharpening can be handled in postproduction. ISO is the level of sensitivity of the camera to available light per-unit. Levels of ISO should be changed depending on the subject matter and the environment. White balance is the digital camera’s ability to capture light colors. White balance can change the mood in a variety of ways, depending on the desired look of the image. Fine- tuning the white balance is best left until postproduction. Postproduction includes ways to change the look and feel of the image. Photo-editing software can be used to emphasize certain aspects of the image or to create a more-realistic rendering. Because digital cameras do not capture images the way our eyes do, postproduction can be used to create more authentic-looking images or to emphasize different emotions. These techniques include changing the levels and curves, correcting color, sharpening, and implementing other effects to achieve the desired outcome. hOw TO CReaTe gReaT INsTagRam pOsTs 47PDF Image | Flashstocks Instagram Marketing Strategy E Book
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