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guide To phoTography developmenT CReaTINg gReaT phOTOgRaphy (CONT’D) Achieving great photos is not something that can be learned within a week. Luckily, various resources exist that brands can utilize for their Instagram marketing. Keep an eye out for influencers within your community and industry who create inspiring pictures. Brands can leverage the following and expertise of their influencer network. Brands can also leverage professional photographers, who may already be Instagrammers, who can take high-grade photography and create a specific look. Many professionals and influencers have built their following by perfecting a certain type of subject matter that they are passionate about. Find and build relationships with image specialists that relate to your brand to expand your image quality and expertise. Brands can also leverage FlashStock’s network of consumer photographers to create custom photography. A photographer network allows brands to capture a large pool of talent with expertise in a variety of subject matters and styles, such as macro shots, lifestyle photography, and sports photography. FlashStock also aids brands through curating usable and effective rights-managed images to create an authentic, natural feel. Action Items: 1. Identify and define key brand drivers 2. Deliver consistent visual narratives 3. Develop a brand photo personality (mood/tone) 4. Create technical guidelines for your brand 5. Create a moodboard 6. Calibrate the look and feel through post production 7. Develop legal processes for photo usage hOw TO CReaTe gReaT INsTagRam pOsTs 48PDF Image | Flashstocks Instagram Marketing Strategy E Book
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