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guide To phoTography developmenT DevelOp a bRaND phOTO peRsONalITy (mOOD/TONe) Take a sample of all types of photos that your brand has used or photos that your brand loves. Clearly identify what kind of personality your brand is through internal review. Some of this information may be retooled from a brand guideline. Consider surveying some of your most adamant brand advocates and creating adjustments based on the survey. Brand advocates can provide invaluable insights into the personality of the brand that can clarify the quality of content. A clear photo personality is an incredibly powerful tool for photographers and content creators to keep content on- brand and consistent. The mood and tone describes the look and feel of your brand images. Through postproduction and the use of photography techniques, the subject matter can take on a completely unique feel. Mastery of these techniques to match images with your brand increases the level of quality and cohesiveness of your visuals. Images will fit within a story and will not be seem as a random collection. The mood and tone give viewers a discernable pattern to follow logically. hOw TO CReaTe gReaT INsTagRam pOsTs 51 Photos: Andrew GibsonPDF Image | Flashstocks Instagram Marketing Strategy E Book
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