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guide To phoTography developmenT CalIbRaTe The lOOk & feel wITh The bRaND peRsONa Instagram’s realism appeals to users beyond the staged feeling of stock-photography. Consumers want to believe that what they are seeing is real, which is why candid shots perform so well. Consumers find them relatable. Brands must balance between being too branded and too personal. Consumers expect different content from brands because they are not individuals. Try to incorporate unexpected photos occasionally to add layers of interest to branded content. Evaluate the sample photos against stylistic elements of your photography. Comparatively review each photo against the moodboard and see if it looks out of place. You can further edit the image to match the style of the moodboard or use a different image. The photos will involve a specific style to enhance the emotional effect. This guideline does not restrict what the subject matter of your photography should be, as viewers love to see new things or things they know in an unfamiliar light. Using the moodboard and the mood and tone criteria, brands should calibrate their photos to match their brand persona. Determine what type of content the image is and decide if editing or retouching is necessary. Frame and composition, aspect ratio, depth of field, lighting angles, lighting distance, color temperature, and exposure should all be reviewed and corrected by a professional or a specialist. make sure you have The necessary righTs To use The images and videos. hOw TO CReaTe gReaT INsTagRam pOsTs 55PDF Image | Flashstocks Instagram Marketing Strategy E Book
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