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guide To phoTography developmenT sample mOODbOaRD The moodboard provides a visual rulebook and is a comparative framework for all brand imagery. It allows teams to understand what fits and what is out of place. Find Instagrammers and top consumers who produce work in your area who inspire you to create a deeper understanding of your content. A moodboard includes examples of images, characteristics that describe the brand, and provides rules for visual storytelling. Do not restrict yourself to only past work. Find inspiration on the Internet, from influencers, or from the world around you. Because your moodboard is for private use, do not be concerned about rights to the images. Update and renew your moodboard as your brand and vision evolves. Look for examples that inspire you. This moodboard was created for Purple Can (a fictional brand) to create a central theme of what the Purple Can brand represented: a playful, young, urban drink. Inspiration can come from anywhere, and in this case inspiration included summer, playful colors, physical activities, and many others. Add any and every inspiration you have, then narrow down your moodboard until your message is clear. This sample moodboard comes across as young, modern, and playful. Central themes such as summer and a map of London are emphasized by taking up a larger space on the board. The moodboard therefore shapes how the brand can use images in the future to match this profile. hOw TO CReaTe gReaT INsTagRam pOsTs 54PDF Image | Flashstocks Instagram Marketing Strategy E Book
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