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creaTing greaT phoTography aT scale Agencies are a different avenue brands can take that creates both strategy and content on behalf of brands. Agencies typically have a larger access to talent and are familiar with current trends and capabilities. Quality is typically high but can become extremely expensive very quickly. With so much focus on creating content for specific briefs, agencies can lose sight of what is important within a business and what makes it sell. There are several partners that brands can work with to create Instagram content. Celebrities, influencers, famous Instagrammers, media organizations, and publishers all have their users own loyal communities. These communities have been built on a specific style of content and have built expectations around them. This means that brands have to give up a lot of control over the creative process in creating content with a partner, which may be risky in what the outcome may be. Through the power of association, your brand could be attributed to something that your partner represents in their audiences’ eyes. Partners can provide a powerful amount of reach and clout. Brands should do thorough research when approaching these individuals and organizations. Brands can also co-create custom content through collaborative global marketplaces. Similar to crowdsourcing, brands work with an intermediary organization that deploys your imagery needs to a global network of content producers. It is highly scalable, cost-effective, and is completely rights managed. However, brands must give up some of their creative control over the images that are produced. Brands become curators of their custom content and pick and choose the best type of content most suitable to their needs. CReaTINg gReaT phOTOgRaphy aT sCale 60PDF Image | Flashstocks Instagram Marketing Strategy E Book
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