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creaTing greaT phoTography aT scale CReaTINg gReaT phOTOgRaphy aT sCale 61 User generated content is content directly coming from your own consumers via campaigns or contests. UGC is low in cost, scales well, and engages your consumers. While UGC is incredibly powerful, it is difficult for the majority of consumers to capture the specific look and feel of a brand. This leads to a quality and reliability problem resulting in lots of unusable content. There is also the problem of obtaining all the legal rights and permissions from each submission for use. Brands need to find a balance in sourcing content striking the right amount of control and scalability. All five methods of sourcing content will yield different types of images and opportunities to engage consumers. More brands are learning that co-creation gives the right balance of control and scale, while maintaining a level of quality that is expected from their consumers. It is important to be resourceful and diversify where these images are coming from.PDF Image | Flashstocks Instagram Marketing Strategy E Book
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