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shaRpIe: “DOODle” Although Sharpie’s Instagram account has been inactive since 2013, the account is a prime example of curated, artistic, user- generated content. Sharpie’s profile features various “Doodles” created with its Sharpie pen products. The creator receives credit for their work via tagging. Despite Sharpie’s account inactivity, hashtags such as #sharpie and #sharpieart have remained strong and active among consumers. Like many other brands, Sharpie’s Instagram crafted its strategy solely on the pillar of the desire for validation. Sharpie’s Instagram is a platform for showcasing high-quality Sharpie art and creativity from talented community members. Sharpie drives user-generated content and engagement by asking users to submit their works of art using its products. Users are encouraged by the validation that comes from having their artwork featured on the main profile. In that sense, Sharpie’s storytelling is literally fueled by the creator. INsTagRam Case sTUDIes 64PDF Image | Flashstocks Instagram Marketing Strategy E Book
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