PDF Publication Title:
Text from PDF Page: 066
gOpRO: “be a heRO” Perhaps the poster child for user-generated content curation, GoPro accepts user-submitted videos and photos and shares them with the world. A user whose content is shared is formally recognized by GoPro, resulting in a vibrant community of brand advocates sharing diverse content. Because of its high influx of submissions, GoPro does not have to hunt for Instagram content. GoPro videos on Instagram possess an embedded product promo, highlighting the brand website, hashtag, and brand promise in an unobtrusive way. GoPro’s pillar is the desire for validation. However, due to the nature of curation and user- generated content, GoPro can be extremely flexible in featuring submitted media. To avoid a one-dimensional message, GoPro diversifies its content by selecting different types to appeal to a variety of viewers. Content ranges from videos of mountain biking in high-altitudes to pictures of riding enormous waves in picturesque oceans. In addition, GoPro uses many archetypes; as the brand slogan would suggest, the hero is its focus. GoPro was created to film a unique perspective so people could share their world and convey a personal definition of what it means to be a “Hero.” INsTagRam Case sTUDIes 65PDF Image | Flashstocks Instagram Marketing Strategy E Book
PDF Search Title:
Flashstocks Instagram Marketing Strategy E BookOriginal File Name Searched:
Instagram-Marketing.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)