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International Journal of Management, Technology And Engineering ISSN NO : 2249-7455 A. Impact of Backlinks Counts Google regularly iterates the above algorithm to update its database and collect new data from various websites. Similarly, crawler regularly visit a website and updates and stores all the information it gets regarding the linking between various pages. To see the effect of backlinks or say in-bound links and out-bound links on various pages Search Engine Optimization (SEO), We created backlinks for 3 different websites, Website A with 100 links to various weak domain authority i.e. Page Ranked websites while Website B with only 50 links to a strong domain authority and similarly Website C with 100 links to a strong domain authority page. B. Impact of Website’s Age To understand effect that a website's age has upon its ranking, we executed few search queries for same keyword. Even with different keywords but for same category search queries were executed to draw the relevancy and understand the importance of age on a website’s page ranking on web. C. Impact of Content and Data relevancy We wanted to know how a website showing content relevant to searched query and data on it affects Page Rank, whether a keyword must occur in a document or if Google considers synonyms as well. To accomplish this, the results of various search engines were observed, and search engines usually highlights the keywords that you have searched to show the relevancy between searched terms and showed results. On further reading, we found that Google released various updates which are mentioned in further section of this paper, that how it considers the relation between website type and content on it. D. Impact of Traffic on Website It is a strange observation that first goal of SEO is to get traffic on your website, while traffic on your websites ultimately drives your Page rank and SEO. So, it’s the goal which affects itself in a recursive manner. As number of clicks on a website are recorded and crawler visits that website more and improves it’s ranking. To observe the same, we searched various websites and observed its bounce rate and estimate visit through a tool called Similar Web, which helped in understanding the effect of traffic on any page authority. E. Impact of Keyword Occurrence on Website Volume 8, Issue X, OCTOBER/2018 Page No:1111PDF Image | Google Page Rank Algorithm and It’s Updates
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