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International Journal of Management, Technology And Engineering ISSN NO : 2249-7455 To analyze whether or not the prevalence of a research term i.e. keyword in an exceedingly page’s title has a control on its ranking, results of few search queries were analyzed. It absolutely was compared however usually the highest results contained the search term within the title and the way usually the last 10 results contained the search term within the title. F. Impact of Domain Authority The plausible way to find out the role of Domain Authority on various Page’s Rank was to find their result in search engine. Also, to clarify this observation, we used MozRank and Similar Web Tools to find the relevancy between both. UPDATES IN PAGE RANK’S ALGORITHM Google releases regular updates and modifies its search algorithm, sometimes these updates are announced officially while sometimes they are done confidentially. These modifications no doubt gives SEO experts a challenge but at the same time it improves the competition and helps a website to rank up. Basically, these updates and modifications are for improving user experience and shows more relevant data. Although, ranking up is definitely difficult but surely it is not impossible, you just need to follow and update your website according to the factors that affect your website. There are hundreds of updates few of them were unconfirmed while few were official and are confirmed. But here we are not going to mention all the updates. Rather we will put lights on some important updates that actually affected the quality of websites and changed the SEO techniques. 1) Boston in February,2003 It was a small but among the first update which was experienced by users. In this update, main concept was to introduced monthly updates but later that idea failed. Here few modifications in algorithm were made and indexing was improved. 2) Florida in Novermber,2003 This update was made primarily to curb the problem of keyword stuffing. Many websites lost their ranking because of this update. SEO word received this first jerk through this update. 3) Nofollow in January,2005 This update was released to combat the spams and unnecessary outbound links. Though there was not an algorithmic change but nofollow attribute was introduced for websites to control spammy big comments on websites to get unnecessary link. 4) Panda in February,2011 It was one of the revolutionary update in Google’s history. A major change in algorithm took place and it cracked down the sites with low content, keyword stuffing issues, duplicated, plagiarized or thin content and user spammed content. It worked as a filter, which assigned a “quality score” to web pages. Google frequently rollouts Panda updates which has caused penalties and recoveries much faster. Also, these updates focus on No-content copy, too many outbound links are bad with keywords, no multiple pages with same keywords. 5) Penguin in April,2012 Google moved the Penguin Update in April 2012 to get the sites that are spamming Google's indexed lists. This refresh is basically gone for diminishing hunt rankings of sites that disregard Google's Webmaster Guidelines and utilize dark cap SEO methods to falsely expand positioning of their sites, by acquiring or purchasing joins through some wrong practices. Volume 8, Issue X, OCTOBER/2018 Page No:1112PDF Image | Google Page Rank Algorithm and It’s Updates
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