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International Journal of Management, Technology And Engineering ISSN NO : 2249-7455 As the name mentions the update was made to boost mobile friendly pages. As 63% of world is using mobile phones today, while more than billion mobile subscribers are there in India only, so most of the users when in query will fire it via their phone on internet only. So, it was necessary to make websites mobile-friendly to improve user experience. Google's Mobile Update (otherwise known as Mobilegeddon) guarantees that versatile inviting pages rank at the highest point of portable hunt, while pages not upgraded for portable are sifted through from the SERPs or genuinely down-positioned. 12) Possum in September, 2016 It ensured that the results which a user gets are more specific to user’s location and also varies more according to user’s location. The simple concept was to show local business’ address that are closer to user than the far one. At the same time, it also boosted business that were far from physical area of any city. 13) Fred in March, 2017 This latest update targeted the sites which were only ad-centred and focused only on making money through ads and having low content quality. No doubt earning through blog is legit in Google webmaster guidelines as long as the content is of high-quality and are relevant. RESULTS & INTERPRETATION A. Impact of Backlinks Count Since the basic algorithm and concept of Page Rank was based on links, so it is sure that it holds a major part in ranking of a website. But how much that is the question? So, based on the search queries executed, after 2 months the result was not so surprising. Website C scored on top in SEO, while Website B and Website A showed mixed result. From this result we can easily make out that the count and as well as quality i.e. DA of linked website matters equally in our Website Page Rank. B. Impact of Website’s Age After execution of search queries, we can observe that age played a little role in page ranking. Never minded few old websites scored on top while our website which was still young outperformed than various other websites as clearly our backlinks were of pretty good quality. Age will help a website if its content with time are improved and increased in relevancy of website’s category. C. Impact of Content and Data Relevancy After reading about various updates and executing search queries, it was easy to draw that content quality plays a major role on a page’s ranking. As in almost every update Google has focused on content type and user experience. So, in order to score top smart stuffing of keywords along with good, relevant and high quality of content and data on website is required. D. Impact of Traffic More number of visit and traffic on website will attract crawler to parse our websites more often and regular update in content will help our ranking. Traffic will also improve the reliability of a website which again will help in page ranking. E. Impact of Keyword Occurrence on Website Keyword occurrence on websites is important especially in H1, H2, Meta data, etc. But obviously it’s over usage and stuffing will attract penalty from Google. So, it’s always better to user smart usage of keywords on our website as it is an important factor for page ranking as well as SEO. Volume 8, Issue X, OCTOBER/2018 Page No:1114PDF Image | Google Page Rank Algorithm and It’s Updates
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