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International Journal of Management, Technology And Engineering ISSN NO : 2249-7455 F. Impact of Domain Authority As a result of higher domain authority, many pages scored up in search results. So, clearly pages do get a benefit from domain authority but one must never forget that its page quality that affects a domain authority so both are dependent on each other. CONCLUSION AND OUTLOOK A website’s keyword count has significant impact on its own page score and ranking in Google search engine. That would simply mean that Google is more suitable when searching for particular keyword but in case of not getting exact match it also shows the relevant data. Thanks to RankBrain algorithm, which uses machine learning and knowledge graph helps in enhancing users experience in getting result. This is neither good nor bad, as users might get the exact match keyword result on later pages while in same case he might get a relevant data on top irrespective of exact match. So, experience will vary majorly from user to user. Along with keywords, there are many factors that Google takes care while calculating Page rank of a website, prominent in it is content of a website. So, data relevant to page category will surely boost its ranking while irrelevant content might affect a website’s rank negatively. At the same time, copyright issues and plagiarism are also important factor for ranking. A good and unique title is very important for a page anyway, however the additional Google is employed, and the additional an internet site owner ought to believe page’s title well. Beside keyword counts, the title appears to be one amongst the foremost vital factors for the ranking rule. Therefore, it's even as vital that a title makes the reader curious and includes the foremost relevant keywords to realize high positions in Google. Since Google updates now uses machine learning so Google may consider broad match or relevant meanings, so website must be carefully made using the thinking of users what they search for. Otherwise, scoring up a page’s rank will be difficult. In addition, web owners ought to consider carefully concerning the word they use in their web site as a result of this may decide whether or not their web site pages square measure found by Google users or not. Regularly updating blogs on website with appropriate usage of keywords is a good practice for improving rank as well as domain authority. Not to forget, there are many more factors which also affects a website’s page ranking while some of the factors fall under the sub category of above mentioned categories, while some plays little role in ranking. Factors like submission of Sitemap, Site structure, Site up time, Server location, Users review are few of the factors not mentioned above but are also equally important in ranking. Overall, this review and study may raise more number of questions than it has answered. We highlighted the various factors, which now must be considered before and after the creation of websites. Implementation of Google AdWords and Google Analytics is also very much beneficial for a website’s growth. SUMMARY Web search engines play a vital role in searching for anything or any data. To maximize their effectiveness, website owners and users should remember how search results are ranked on any portal. Most of the websites now regularly update themselves to maintain their rank. No doubt algorithms are hidden but still understanding the concept behind them is important. In each category, there are some concepts which are hidden and implemented in algorithms, understanding them can help a website’s performance as well as boost its ranking in very positive manner. Google Search Engine is one of the largest search engine used by people in world, though this paper was focused on Google search engine, but these factors are more or less same and affects in similar manner in search results of other search engines like Baidu, Bing, Duck Duck Go, etc. Not to forget that the algorithm is not known as a result, user don’t know to what possibility Google can satisfy any users query. Volume 8, Issue X, OCTOBER/2018 Page No:1115PDF Image | Google Page Rank Algorithm and It’s Updates
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