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75% 18 - 24 22% 25 - 34 2% 35 - 44 1% > 44 Figure 6. Age distribution. In terms of occupation, it is possible to conclude that majority of the respondents are students, representing 47% of the sample, followed by participants that are employed by third parties with 25%. Moreover, 16% of the respondents are working students, 7% are self-employed, 3% of them are unemployed and 2% have other occupations. Results on Figure 7. Other Re red Student-worker Unemployed Self-employed Employedbythirdpar es Student 2% 0% 3% 7% 16% Figure 7. Occupation distribution. Regarding the education level, the analysis of the total sample`s results show that 58% of the participants have a bachelor degree, whereas 23% of them have a master degree. Moreover, 18% of the respondents are high school graduated and only 1% have a PhD. 25% 47% 38PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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