HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Results on Figure 8. PhD Master Degree Bachelor Degree High School (12th grade) Secondary School (9th grade) Elementary School (6th grade) Primary School (4th grade) 1% 0% 0% 0% 23% 18% 58% Figure 8. Education level distribution. As far as the monthly net income is concerned, the most common value is equivalent to 0 – 500€, 50% of the sample. Next, 25% of the respondents claim a value between 500€ – 1000€; following, 17% state that they receive more, namely from 1000€ – 2500€; afterwards, 4% report a value between 2500€ – 3500€ and lastly, and the remaining 4% mentioned to receive more than 3500€. Results on Figure 9. 50% 25% 4% 0 - 500€ 500€ - 1000€ 1000€ - 2500€ 2500€ - 3500€ Figure 9. Monthly net income distribution. 4% > 3500€ 17% 39

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