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Lastly, identifying how influencers’ perceived credibility is perceived by consumers and its impact on purchase intention is of immense relevance and significance for marketers to build their strategies over the Instagram platform, and again by identifying the differences among female and male Instagram users, marketers can more efficiently customize marketing strategies concerning the target they want to reach and also convey proper and relevant information that takes into consideration gender characteristics. 55PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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