HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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APPENDICES Apendix1.Survey CaroParticipante, Estequestionárioérealizadonoâmbitodateseparaconclusãodo MestradodeGestão daCatólicaLisbonSchoolofBusinesandEconomics,tendocomoobjectivoestudaro impactodosinfluenciadores,ou maisconhecidosporblogers,naintençãode comprano mercadoportuguês.Estequestionáriodemoracercade5 minutosaser prenchido.Importasalientarquenãoexistemrespostascertasoueradaseéasegurado desdejáquetodaainformaçãoprestadaseráconfidencialemantidaemsigiloabsoluto. Muitoobrigadapelasuaparticipaçãoecolaboraçãonesteestudo. 56

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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