HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Q1. TemcontanoInstagram?  Sim(1)  Não(2) Condition:NãoIsSelected.SkipTo:EndofSurvey. Q2. Considera-seumutilizadoractivodoInstagram?  Sim(1)  Não(2) Condition:NãoIsSelected.SkipTo:EndofSurvey. Oquesãoinfluenciadores/blogers? Osinfluenciadores,digitaisnestecaso,ou blogers,sãopesoas,personagensougruposquesepopularizamemredessociais, comoporexemplo,noInstagram.Esesinfluenciadoressãopesoasquedesenvolvem conteúdoseacabamasimporcriarumpúblicoemgrande masaqueacompanhacada umdosseus"posts".Paraconcluir,uminfluenciadoréalguémcujopontodevistaé respeitadoeopiniãoouvida. Q3. Seguealguminfluenciador/blogernoInstagram?  Sim(1)  Não(2) Condition:NãoIsSelected.SkipTo:EndofSurvey. 57

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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