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Rotated component matrix (factor analysis) AT - Attractive AT - Classy AT - Handsome AT - Elegant AT - Sexy TR - Dependable TR - Honest TR - Reliable TR - Sincere TR - Trustworthy EX - Expert EX - Experienced EX - Knowledgeable EX - Qualified EX - Skilled PI - I pretend to buy the product PI - It is likely that I will buy the product PI - I am willing to buy the product (-)0.041 0.122 0.004 0.035 0.020 0.185 0.167 0.177 0.324 0.320 0.153 0.203 0.205 0.038 0.148 0.177 0.137 (-)0.020 0.062 0.072 0.088 (-)0.026 0.027 0.088 0.306 0.177 (-).017 0.187 0.189 0.042 0.157 0.174 0.003 0.230 0.073 0.028 0.315 0.144 (-)0.055 0.006 0.045 0.052 0.044 0.153 0.054 0.024 0.213 0.003 0.192 0.056 0.110 0.102 0.878 0.120 0.028 0.864 Rotated Component Matrix Component 1234 0.765 0.714 0.900 0.872 0.799 0.737 0.852 0.879 0.840 0.756 0.839 0.835 0.838 0.758 0.592 0.889 67PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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