HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Appendix 4. Descriptives and reliability Attractiveness dimension – descriptives and reliability Attractiveness dimension (Ohanian, 1990) Items x̅ σ Cronbach`s α Overall x̅ AT - Attractive 5.36 1.389 0.875 4.976 AT- Classy 4.68 1.555 AT - Handsome 4.99 1.571 AT - Elegant 5.06 1.485 AT - Sexy 4.79 1.678 Trustworthiness dimension – descriptives and reliability Trustworthiness Dimension (Ohanian, 1990) Items x̅ σ Cronbach`s α Overall x̅ TR - Dependable 4.18 1.659 0.914 3.872 TR - Honest 3.74 1.586 TR - Reliable 3.67 1.521 TR - Sincere 3.75 1.584 TR - Trustworthy 4.02 1.597 68

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