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Expertise dimension – descriptives and reliability Expertise dimension (Ohanian, 1990) Items x̅ σ Cronbach`s α Overall x̅ EX - Expert 4.37 1.599 0.870 4.568 EX - Experienced 4.68 1.508 EX - Knowledeable 4.64 1.560 EX - Qualified 4.18 1.687 EX - Skilled 4.96 1.601 Credibility construct – descriptives and reliability Credibility construct (Ohanian, 1990) Dimensions x̅ σ Cronbach`s Alpha Overall x̅ Attractiveness 4.976 1.255 0.869 4.472 Trustworthiness 3.872 1.371 Expertise 4.568 1.292 69PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION
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