HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

PDF Publication Title:

HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 069

Expertise dimension – descriptives and reliability Expertise dimension (Ohanian, 1990) Items x̅ σ Cronbach`s α Overall x̅ EX - Expert 4.37 1.599 0.870 4.568 EX - Experienced 4.68 1.508 EX - Knowledeable 4.64 1.560 EX - Qualified 4.18 1.687 EX - Skilled 4.96 1.601 Credibility construct – descriptives and reliability Credibility construct (Ohanian, 1990) Dimensions x̅ σ Cronbach`s Alpha Overall x̅ Attractiveness 4.976 1.255 0.869 4.472 Trustworthiness 3.872 1.371 Expertise 4.568 1.292 69

PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

PDF Search Title:

HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

Original File Name Searched:

thesis-instagram-creditability-perception.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)