HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Purchase intention construct – descriptives and reliability Purchase intention construct (Dodds, Monroe & Grewal, 1991) Items x̅ σ Cronbach`s α Overall x̅ PI - I pretend to buy the product 3.78 1.690 0.898 3.644 PI - It is likely that I will buy the product 3.77 1.772 PI - I am willing to buy the product 3.38 1.696 70

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