HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Appendix 5. Extra questions I. Which kind of influencers do Instagram users prefer to follow? Instagram users preference on types of influencers Type of Influencers x̅ Technology 6.98 Design 6.07 Natural World 5.83 Criativity 5.82 Beauty 5.45 Tourism 5.42 Fitness 5.29 Entertainment / Comedy 4.79 Food 4.27 Fashion 4.23 71

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