HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Female – Instagram users preference on types of influencers Type of Influencers x̅ Technology 8.01 Fitness 6.91 Natural World 6.22 Criativity 5.98 Design 5.70 Tourism 5.33 Entertainment / Comedy 5.26 Beauty 4.53 Food 3.75 Fashion 2.35 Male – Instagram users preference on types of influencers Type of Influencers x̅ Design 6.55 Beauty 6.55 Fashion 6.36 Technology 5.83 Criativity 5.64 Tourism 5.54 Natural World 5.39 Food 4.86 Entertainment / Comedy 4.17 Fitness 3.66 72

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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