HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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II. How much time do Instagram users spent per day on Instagram? Time spent on Instagram 25,40% 7,10% < 30 min.30 min. - 1h 1h - 1.30h 1.30h - 2h 2.30h - 3h 3h - 3.30h 3.30h - 4h > 4 h 17,30% 14,80% 12,40% 2h - 2.30h 6,70% 3,90% 9,20% 3,20% Female`s Time spent on Instagram 18,90% 5,40% < 30 min. 30 min. - 1h 1h - 1.30h 1.30h - 2h 2h - 2.30h 3h - 3.30h 3.30h - 4h 16,20% 15,50% 14,20% 8,10% 2.30h - 3h 6,10% 4,70% 10,80% > 4 h 73

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