HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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brand prestige in consumer brand choice. Psychol Mark, 27(7), 662-678. Baker, W. H., Hutchinson, J. W., Moore, D. and Nedungadi, P. (1986). Brand familiarity and advertising: effects on the evoked set and brand preference. Advances in Consumer Research, 13(1), 637-642. Baker, M., Churchill, G.A. (1977). The Impact of Physically Attractive Models on Advertising Evaluations. Journal of Marketing Research, 14(4), 538-555. Bayo-Moriones,A.,&Lera-L ́opez, F.(2007). Afirm-level analysis of determinants of ICT adoption in Spain. Technovation, 27(6/7), 352-366. Batra, R. and Keller, K.. (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing , 80, 122-145. Blackshaw, P. (2006). The consumer-generated surveillance culture. Berlo, D. K., Lemert, J. B., & Mertz, R. J. (1969). Dimensions for evaluating the acceptability of message sources. Public Opinion Quarterly, 33(4), 563-576. Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business Horizons, 55(3), 261-271. Bickart, B. and Schindler, R.M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-40. Boyd, D. M. (2006). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. Bowers, J., Phillips, W. (1967). A Note on the Generality of Source Credibility Scales. Speech Monographs, 34, 185-186. Bowles, J. (2016). Instagram: a visual view of the southeastern conference. Journal of Contemporary Athletics, 10 (4). Brodie, R., Coviello, R., Brookes, E. R., & Little, V. (1997). Towards a paradigm shift 77

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