HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

PDF Publication Title:

HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 078

in marketing? An examination of current marketing practices. Journal of Marketing Management, 13, 383-406. Bracken, C. C. (2006). Perceived source credibility of local television news: The impact of television form and presence. Journal of Broadcasting & Electronic Media, 50(4), 723-741. Brandwatch (2016). 37 Instagram Statistics for 2016. (Retrieved on May, 2016 from https://www.brandwatch.com/blog/37-instagram-stats-2016/) Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350-362. Chang, H., & Chen, S. (2008). The impact of online store cues on purchase intention. Online Information Review, 32(6), 818-841 Chaiken, S. (1979). Communicator Physical Attractiveness and Persuasion. Journal of Personality and Social Psychology, 37, 1387-1397. Cheung, M.Y., Luo, C., Sia, C.L. and Chen, H. (2009). Credibility of Electronic Word- of-Mouth: Informational and Normative Determinants of Online Consumer Recommendations. International Journal of Electronic Commerce, 13(4), 9-38. Chiu, Y., Lin, C. & Tang, L. (2005) Gender differs: assessing a model of online purchase Intentions in e-tail service. Journal of Fashion Ma keting and Management, 16, 416- 435. Chu, S.C. and Choi, S.M. (2011). Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China. Journal of Global Marketing, 24(3), 263-281. Chu, S. C., & Kim, Y. (2011). Determinants of consumer engagement in electronic Word- of-Mouth (eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75. Clemons, E. (2009). The complex problem of monetizing virtual electronic social networks. Decision Support Systems, 48, 46-56. 78

PDF Image | HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

how-influencers-credibility-on-instagram-is-perceived-by-con-078

PDF Search Title:

HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

Original File Name Searched:

thesis-instagram-creditability-perception.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP