HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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DeVellis, R. F. (1991). Scale Development: theory and applications. Applied Social Research Methods Series, 26. De Vries, L., Gensler, S. and Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83-91. Desarbo, W.S., Harshman, R.A. (1985), Celebrity-Brand Congruence Analysis. Current Issues and Research in Advertising, 1, 17-52. Dodds, W. B., Monroe, K. B. and Grewal, D. (1991), Effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research, 28(3), 307- 319. Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer- seller relationships. Journal of Marketing, 61(2), 35-51. Erdogan, B.Z. (1999). Celebrity Endorsement: A Literature Review. Journal of Marketing Management, 41(3), 291-314. Erkan, I. (2015). Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors . International Journal of Management , 2. Freberg, K., Graham, K., McGaughey, K., & Freberg, L. (2010). Leaders or snakes in suits: Public perceptions of today’s CEO. Association for Psychological Science. Ferebee, S. (2007). An examination of the influences of involvement level of web credibility of web sites. Flanagin, A. J., & Metzger, M. J. (2003). The perceived credibility of personal web page information as influenced by the sex of the source. Computers in Human Behavior, 19, 683-701. Friedman, H. H., & Friedman, L. (1979). Endorser effectiveness by product type. Journal of Advertising Research, 19(5), 63-71. Friestad, M., & Wright, P. (1994). The persuasion knowledge model: how people cope 80

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