HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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with persuasion attempts. Journal of Consumer Research, 21, 1-31. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24, 343-373. Forsythe, S. M., & Shi, B. (2003). Consumer patronage and risk perceptions in Internet shopping. Journal of Business Research, 56(11), 867-875. Garbarino, E., & Strahilevitze, M. (2004). Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation. Journal of Business Research, 57(7), 768-775. Garifova, L. F. (2016). Realization of small businesses economic interests on instagram. Journal of Economics and Economic Education Research , 17. Gaziano, C., & McGrath, K. (1986). Measuring the concept of credibility. Journalism Quarterly, 63(3), 451-462. Godey, B., Manthiou, A. Pederzoli, D., Rokka, J. and Aiello, G. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research , 69, 5833-5841. Goldsmith, R.E. (2002). Explaining and predicting consumer intention to purchase over the internet: an exploratory study. Journal of Marketing Theory and Practice, 10(1), 22- 8. Goldsmith, R., Lafferty, B., Newell, S. (2000). The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands. Journal of Advertising, 29(3), 43-54. Goldsmith, R. and Latterfy, B. (1999). Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad. Journal of Business Research , 44, 109-116. Guido, G. P. (2011). Beardedness in advertising: Effects on endorsers` credibility and purchase intention. Journal of Marketing Communications , 17 (1), 37-49. 81

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